From Tanzania to Trinidad - Hand Crafted Jewellery from URU

They say 'less is more' and for me, in everyday life, this is true. Simple works. But simple does not have to be boring. Your 'less is more' can still be a  bold, personal statement.

That's why I absolutely love the URU concept and URU has come to Trinidad and Tobago. On a visit to Tanzania, Al Murray discovered these one-of-a-kind accessories and was immediately sold on the URU brand.

They are beautiful and I felt that there was a shortage of quality, non-garish jewellery in this country. I’ve always liked seeing women with simple yet classy pieces and this fits the bill. I’ve always lived by the mantra of less is more.

The pieces are absolutely gorgeous. but yet so effortless. For someone like me who sticks to simple pieces on a regular day running around town, hitting up Massy Stores or meeting the girls for drinks, URU is perfect.

This was made for me in mind - clearly!!

They aren't just for women though, as URU's simple elegance works on men as well. I for one, love simplicity when it comes to jewellry on a man. This is effortless, clean and yet, still trendy. Love.

So simple but yet so sexy

URU comes from an ancient Swahili word which can be best summed up as "an essence" - the mythological status of a diamond; the mystical attribute which fuels the age-old belief that these stones bring the wearer strength, prosperity and respect.

And when one thinks of diamonds, one immediately thinks such pieces would be way out of one's reach. But URU started actually as a hobby for a fisherman in Tanzania who made hand bands from fishing line and sold them on the highway. Fast forward to today and these handmade bands have been refined and the precious metal and stones added to create fashion accessories that are both simple and high quality.

There are pieces fitted with real diamonds. The beauty in the pieces comes from the uncut nature of the gems that the bands are fitted with. These gems are sourced in Tanzania and are bought from small scale miners there. It is important to note that all the gems are conflict free, and the bracelets are handmade by skilled artisans and tradesmen. The gems range from tanzanite, tsavorite, red spinel, emerald, and as mentioned earlier diamond. All the gems are bought and fitted into the pieces in their ‘rough’ state, which makes them more affordable than pieces featuring cut stones. The distinctive bracelet combines the URU stones in their moulded metal mounts with a handmade bangle, created using a wrapping and knotting method employed for centuries on the dhows of east Africa. The fisherman’s technique was refined to produce the bright, contemporary designs you see today including the elegant sliding clasp.

Every URU bracelet has 40-60 metres of thread, which is knotted by hand. It takes up to 5 hours for just one piece and no two bracelets are the same.

The URU bracelets are all made by hand - woven carefully by skilled artisans in Tanzania

They come in a variety of colours allowing you to match your bracelet to your mood or your outfit. Also because they are unisex,  if you have a significant other you can swap bands when your mood or outfit changes.I like that! There are also leather pieces, like this one.

For the girls (or guys) who love pink - Ostrich  leather/tanzanite

In fact you can do just about anything with your URU bracelets. You can wear them on a piece by piece basis, or in multi-coloured stacks. URU is about you really - your personal style.

URU under the bright Caribbean sun! Love.

Prices for the bracelets depend on the style of the bracelet as well as the type/size of the gem.

URU TT is currently based in Mount Hope, Trinidad but for enquiries or showings you can reach them via any of the following:

Mobile: 1-868-791-0525 
Instagram: URUTrinidad 
Facebook: URUTT


  1. Replies
    1. I know, right? I like unique statement pieces so I love these.

  2. I am in LOVE. That last picture has my favorite colors....... I would wear three in fading purples.....


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